Top Must-Use 2017 Trends For Florence Alabama Search Engine Optimization Campaigns
The Florence Search Engine Optimization scene is an ever-changing landscape. Every new trend has sights set on one or more aspects of gaining and maintaining a significant online presence. The long and short of this is that today’s Florence SEO Expert is mostly geared towards fostering a high brand of awareness. The best Florence SEO consultants are using this must-use trends focus in 2017 and will need to consider this for their digital marketing campaigns. But what are some of these influential trends?
• HTTPs Is A Must
The use of Hypertext Transfer Protocol Secure) has, for the past several years, being an option in most SEO strategies. All that changed significantly towards the end of last year and thus HTTPS will be an important element worth implementing this year. The current internet user is more tech savvy and thus expects nothing less than a secure website when visiting the site. Thus, it will be necessary to make the switch to HTTPS.
• Use Of Long-Form Content
The use of informative content will never seize to be important irrespective of its changing forms. There was a time when what was termed as “good content” would have more than 500 words, and then all that change to content that has less than 200 words once social media become an influential force in online digital marketing. However, things are going back to long-form content, and thus posts with not less than 2000 words will perform better in online search results.
• Content To Help In Link Building
Content is pretty much the glue that binds every other element of a Florence AL SEO Expert. Link building is one aspect of optimization that cannot be done without the utilization of excellent content. No website will accept to build links with another that has bogus content. While links will not have a major significance in a Florence digital marketing firm campaigns, they will remain to be an important ranking signal. The aim is to have captivation content that encourages people to share and link it without having to implement a call to action for such an outcome.
• Social Media Traffic
Since its inception and subsequently its use in search engine optimization strategies, social media has held the helm as an inalienable source of referral traffic. The amount of activity and engagement occurring on the social media is high and only seem to grow with each passing day. As such, business in Florence, Alabama will have to up their game to leverage social media as a source of a high volume of quality referral traffic.
• Use Of AMP (Accelerated Mobile Pages)
The number of mobile users grows in nearly triple digits daily, and this cannot be overlooked when developing a local SEO advertising strategy. People expect fast website and web page loading time while using their computers and the same has become evident in the use of their hand-held gadgets. Well, an instant loading time will provide a far better user experience across computer and mobile based platforms. The use of AMP will involve the three parts (AMP HTML, AMP JS library, and Google AMP Cache); these make the use of AMP an important part of web design, web development and therein, SEO marketing.
• Voice Searches
Echo by Amazon and Google Home are the trending ways online consumers are conducting searches, without having to lift a finger. Though still new, the two are unique services that have quickly shifted from crawling to walking and will be running as fast as “The Flash” in no time. Our local Florence SEO expert will look into this and discover the many possibilities from this new way of being found, starting locally.
• Mobile-First Index
The focus on the mobile-based user will continue to grow as evidenced by Google’s latest ambitions. Google is set to roll out a mobile-first index that crawls mobile web page versions to give precise ranks for search listings. It is a move birthed from the noted increase in the number of mobile users, which at some point had Google state that desktop and mobile were equal. But with the number of mobile searches surpassing those of desktop searches, this new element in search engine optimization should not come as a surprise.
A lot is still expected to come up, and each may change the SEO landscape for many companies in Alabama. The above are some of the most notable trends that businesses should consider implementing when running their best Florence SEO campaigns this year.
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