If you are a business owner and looking to improve the online visibility of your business you have to be very selective when searching for the perfect Lead Generation Company. As you begin working with our Preferred Rankings Lead Generation Experts, we will be able to anticipate your concerns, answer questions when they arise and offer SEO expert advice when growing your search rankings. The benefits of Preferred Rankings Search Engine Marketing Company, we can help your company reach new levels and compete with the bigger and more successful companies.
1. Understanding Search Engine Optimization
There are many different factors that go into search engine optimization (SEO) and determining which websites end up on the front page. Google, Yahoo, and Bing don’t just randomly choose websites by chance. There’s a reason the sites that are on page one made it to page one, and reasons, why the other ones banished to the never-never land of page 10 and buried where no searcher will ever find them. There are over 200 known factors that affect SEO, and while some are certainly more important than others, that means there are 200 known ways to use search engine optimization to make the big three browsers like your website more. Look at this as a buffet of possibilities, not something to be intimidated by. The truth is, if you follow the advice in this article, you will be amazed at the difference even a few of these changes can make.
2. On-Site SEO Factors
There are many different on-site factors that have a major impact on how Google and other search engines look at your website. Anything referred to as on-site is what programmers would refer to as “front end.” These are things that are easy to change, easy to see, and really make up most of the experience that individuals are going to have to interact with your particular website when they find it.
Quality content is arguably the biggest factor here, and it is one that Google preaches on a consistent basis. So what does “quality” mean? This means the writing is original, informative, written in a pleasant style to read, a native level of fluency, well formatted, written with authority, and longer is better as long as all the earlier criteria were met. If you can do this over and over again post after post then over time you will see major results – and sometimes sooner rather than later.
Outside of content, other important on-site factors include:
– Strong internal linking
– Avoiding duplicate content
– Keywords used in headings (and sub-headings)
– Well organized page that is easy to read
– Clean graphics
– Original corporate or blog logo
– Right keyword % (never over 2% and lower can even be better)
– High-quality pictures with good resolution and proper Alt tags
3. Off-Site SEO Factors
There are many back-ends or “off-site” factors that also make a huge difference. These can be really strange in how they work. Some the benefit comes with avoiding a huge penalty that would otherwise sink you. Some factors are among the most important things a website can do to rank higher over the competition. Then there are those off-site factors that can go either way – done right they give a huge boost but if done wrong you get a huge penalty. In other words, off-site factors are a real mixed bag.
One of the most important off page search engine optimization factors is to make sure a website is responsive, or at the very least, mobile friendly. This is one that gives a small positive boost, but a huge penalty if the website is not in compliance. Going without a mobile-friendly site is considered a non-starter by many modern SEO companies.
Backlinks are also one of the single most important factors in how a website ranks. This used to be the main factor and spamming backlinks was guaranteed to work – those days are gone. Now, websites need backlinks from blogs and websites that are in the same or similar niches. Most of the links should be the URL or name of the website, and you need to avoid spammy backlinks at all costs.
Our SEO experts at Preferred Rankings SEO will perform a detailed analysis of your backlinking structure within your website to ensure you have a solid linking strategy in place.
Important Off-Site SEO Factors Include
– SSL certificate
– Backlinks from contextual sources
– Backlinks from trustworthy and high authority websites
– Hosting speed
– Up time
– Positive Google customer ratings/reviews (especially for local brick and mortar businesses)
– Trust & authority
4. Keep An Eye To The Future
At Preferred Rankings SEO Company, our experts tend to focus on what is working “right now,” looking to the future is crucial to stay ahead of things. If a tactic seems a little bit shady – don’t do it. Avoiding penalties is much easier than actually recovering from one once Google decides to slap your website down the rankings. At Preferred Rankings Digital Marketing Agency we look at areas where you can see abuse being a problem, and take the slower and more natural high ground even if that seems to slow your effectiveness.
Bloggers who concentrated on extremely good content and didn’t gather keyword anchored backlinks back in the day struggled for a while…then found all their websites on page one of Google after the Panda and Penguin updates. In this case, one thing to look at might be internal links. These are great – but make sure to vary the anchor text to each interior page. Keyword spamming these for one term to really push single pages could easily be something Google changes in the future.
Our expert SEO team at Preferred Rankings SEO will follow these tips, stay one step ahead, and you’ll be amazed just how search engine optimization can help you. If your website is not listed on page 1 of Google for your business, you are losing money to your competitors who rank ahead of you.
At Preferred Rankings SEM Agency, we can get your website optimized and found in the search engines on Google, so you can Dominate Your Competition. We will provide a free consultation along with a thorough website analysis. Upon completion of the analysis, we will provide you with an honest assessment of the changes we could make to improve and achieve the overall objectives of your business. Contact us to get started today!